West Brom partner with The Jeff Astle Foundation charity for coming season

West Brom have announced The Jeff Astle Foundation as their official charity partner for the 2023-24 season.

The Jeff Astle Foundation was launched to serve as a lasting legacy for former Baggies forward Astle, who died in 2002 aged 59 with early-onset dementia and had his verdict of death later recorded as being by industrial disease, owing to the repeated heading of a ball.

Set up by Astle’s family, The Jeff Astle Foundation continues to campaign for greater research into the impact of repetitive heading for footballers, raising awareness of brain injury in all forms of sport and offering much-needed support to those affected.

We are delighted to announce as our Official Charity Partner for the 2023/24 season.

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